In an interview produced for the official Hereford Football Club website, Board member Mick Merrick accepts that supporters were disappointed with “some of the football we produced at Edgar Street” last season.
In a wide-ranging interview Merrick pointed to a 40% increase in the playing-budget for the upcoming season, and that the target for next season was to see the club mount a promotion bid with a play-off berth an immediate objective.
Ultimately he says the board are targeting a return to the Football League, but that aim would be achieved sustainably, and not by simply “throwing money at it”. Hereford chalked up the 9th highest average attendances in non-league football in the 2018/19 season, with Merrick accepting that to maintain solid gates means an improved product must be delivered at Edgar Street.
Merrick insists plenty of work is going on behind the scenes to build a competitive squad ahead of the new season, but the players coming in must have the right mental approach and not be fazed by performing in front of large attendances.
“We must deliver something that people want to come and see.”
Image and Video Interview: Hereford Football Club